Twitter Making Wine?

Twitter, valued at 1 billion dollars and known for its "tweets", announced that it's launching a wine label. The label will be called Fledging Wine. It is partnering up with Crushpad, a custom winemaking service, located in San Francisco. A portion of the proceeds will go to the non-profit organization for reading libraries in Asia and Africa, Room to Read. The first wines will be released in August 2010, which will be a Pinot Noir and a Chardonnay. Each bottle will be 20 dollars and the Room to Read foundation will receive 5 dollars out of the 20.